Social media is now a very important aspect of every business. If you wish to popularize your brand the first step is to create Facebook, Twitter, LinkedIn and other social media accounts. But many times managing multiple social media accounts at the same time can become tiring and repetitive. This resulted in creation of social media managements tools that can help you organize and manage many different social media accounts on a single platform. There are number of social media management tools available on the internet but out of them the two most popular ones are Tweetdeck and Hootsuite.
Hootsuite is feature rich tool that can be used to manage Facebook, Twitter, Google plus and LinkedIn accounts along with few other social media accounts. Tweetdeck however only focuses only on twitter accounts but has many features related to publishing in twitter. You can use these tools simultaneously manage multiple twitter accounts and schedule message publication. The best aspect of these tools is their ability to efficiently filter twitter conversations using which you can track conversations that matter most.
Both these software are hugely popular and are used by many brands and large scale websites. However, even though Tweetdeck is promoted by the Twitter Inc., Hootsuite still leads the popularity race by a large margin. This is visible in social media profiles of Tweetdeck and Hootsuite both these applications. Check out the infographic below to find out which social media management tool is more popular.